• Abby is an Emmy-nominated producer of lifestyle and reality television content and an award-winning director of commercials and web series. She founded Nuforms Media to work directly with brands to help them tell their stories. Recent projects Abby directed or developed include a branded web series for Hellmann’s Mayonnaise and ad agency Ogilvy, a 10-episode web cooking series for Jenn-Air and ad agency Digitas, and a web marketing campaign for Venus Gillette and agency MediaVest. With Nuforms Media, Abby directed and/or executive produced spots for Arm & Hammer, Securitas USA, energy company Hess, Children’s Hospital Los Angeles, American Cancer Society, NY Board of Education, and many other companies.

     

    Food is a professional and personal passion for Abby, and she has directed and produced spots with major food brands such as Wolfgang Puck, Annie Chun’s, Hawaiian Host, See’s Candies, ICE, Dry Soda, Carl’s Jr. and Edy’s ice cream, which have been seen on the Food Network. Abby’s producing work on the PBS/Gourmet Magazine food series ‘Diary of a Foodie’ was recognized in 2008 with two Daytime Emmy nominations for Outstanding Lifestyle Program and the show won the James Beard Award for Best TV Food Series. Abby has been a producer at the Food Network on programs such as The Next Food Network Star, Food Network Challenge and Food Network’s Unwrapped. On these shows, Abby has worked with many of the brand’s major stars, including Rachael Ray, Bobby Flay, Mario Batali, Alton Brown, Paula Deen, and Guy Fieri. She started filming food and interviewing chefs in New York City to support Ruth Reichl’s television reviews during Reichl’s tenure as Restaurant Critic of The New York Times.

     

    Abby also directed Pageant Place, an 8-hour MTV reality series for Executive Producer Donald Trump and scripted comedy segments for VH1’s pop culture series Best Week Ever, 20+ hours of fashion programming for WE and Full Frontal Fashion, and a nationally-aired PBS Democracy Project documentary about youth and politics, called ‘creative and edgy’ by The News Hour with Jim Lehrer. Abby got her start in local television at NY1 News, CNN’s sister station and New York’s all-news cable channel, where she produced a daily interview series with The New York Times and a restaurant series with the Zagat Company. At NY1 she also covered comedy and entertainment and wrote and produced countless feature news segments. Abby is a seasoned interviewer of countless personalities, including: Jewel, Beck, Yoko Ono, Gwyneth Paltrow, Michael Bolton, Sheryl Crow, LL Cool J, Milton Berle, Sarah, Duchess of York, The Rock, Sen. Bob Dole, Dan Rather, Martha Stewart and Russell Simmons. Prior to NY1, Abby worked in politics, as Press Liaison to Hillary Clinton’s Women’s Caucus of the DNC, Advance Aide in The White House and as the youngest Press Secretary in Congress to Rep. Jerrold Nadler. She received her undergraduate degree in political science and history from the University of Pennsylvania and her Master’s degree in Journalism from Columbia University, where she wrote her thesis on stand-up comedy.

     

    Abby is currently directing and producing EAT DRINK LAUGH, a feature, documentary film on Comic Strip Live, New York’s world-famous comedy club, with her Letterbox Pictures producing partner Brent Sterling Nemetz. Comedian Chris Rock, who got his stand-up start at the Club, is executive-producing the film. Also close to Abby’s heart is Comedy Fights Cancer, the non-profit organization she founded to to bring comedy into hospitals and raises funds for cancer research. CFC also produced the annual HBO-sponsored Hamptons Comedy Festival for four seasons.

     

    Abby has been a guest lecturer at Barnard College, a judge for the New York Regional EMMYs, a moderator for panels at NBC and the Penn Club of New York, an instructor at The Learning Annex and a mentor for young journalists of Children’s PressLine. She is also a member of the International Radio & Television Society, the International Documentary Association and the Friars Club.